Columbia Valley Insurance Services

Columbia Valley Insurance Services (CVIS) is a wholesale insurance company.

I developed CVIS's logo and brand identity, inspired by the Columbia River valley between Washington and Oregon. The design clean and simple in order to keep insurance information, with its complicated explanations, easy to follow.

The shape of the mark that darts across the top of the materials follows the lines of the mountains that surround the river. The blues and greens in the color palette are calm, cool, and collected and fall in line with the natural palette of the valley.