Bob-Cat Mowers

I designed the 2019 catalog for BOB-CAT mowers. The design of this catalog launched the look and feel for BOB-CAT's 2019 marketing collateral.

BOB-CAT's brand is tough, gritty, and no-nonsense, and I wanted the new brand look to follow suit. Headline text is treated in a grunge style and the grass in the created environment consists of a thick, rough paint stroke. Those combined with a dramatic photography style create a memorable catalog that goes beyond just listing products.